While most people with indigestion and acid stomach, in their attempts to stop the burning, try to neutralize the acid, they are ‘turning up the burning’ instead!
It’s basic logic, right? Thinking back to high school Chemistry class we think of the one morsel of data we retained: acids and bases neutralize when mixed. So if one feels what seem to be the effects of acid, the logical solution is to cancel it out. Isn’t that why they bring out the blue cheese dressing with your buffalo wings?